Frequently Asked Questions

❓ What is Passion – The House of Fashion?
Passion – The House of Fashion is a luxury fashion brand founded by Maheen Ali and Muhammad Ali in Pakistan. It specializes in bridal couture and digital innovation, offering exclusive designs without prêt-à-porter collections.

❓ Who founded Passion – The House of Fashion?
The brand was founded by Maheen Ali and Muhammad Ali. Maheen leads the creative vision, while Muhammad Ali brings expertise in e-commerce and digital strategy.

❓ Is Passion a Pakistani fashion brand?
Yes, Passion – The House of Fashion is proudly based in Pakistan, representing modern luxury and cultural elegance in bridal fashion.

❓ What makes Passion’s fashion philosophy unique?
Passion focuses on timeless bridal couture, avoiding mass-produced ready-to-wear. Its philosophy blends tradition with innovation, emphasizing exclusivity and craftsmanship.

❓ Does Passion offer bridal couture or ready-to-wear?
Passion offers bridal couture only. It does not produce prêt-à-porter or ready-to-wear collections.

❓ What is the inspiration behind Passion – The House of Fashion?
Passion draws inspiration from Pakistan’s rich cultural heritage and modern bridal elegance. The brand blends tradition with contemporary aesthetics to create timeless couture pieces.

❓ Who is Maheen Ali and what is her role in Passion?
Maheen Ali is the co-founder and creative director of Passion – The House of Fashion. She leads the brand’s design philosophy, focusing on bridal couture that celebrates individuality and craftsmanship.

❓ What makes Passion different from other Pakistani fashion brands?
Unlike many brands, Passion does not offer prêt-à-porter collections. It focuses exclusively on bridal couture, emphasizing exclusivity, digital innovation, and personalized design experiences.

❓ Does Passion – The House of Fashion have a physical store?
Passion currently operates as a digital-first brand. It focuses on online engagement and personalized consultations rather than traditional retail outlets.

❓ How can I collaborate with Passion – The House of Fashion?
For collaborations, media inquiries, or partnerships, you can contact the brand through its official website or social media profiles on Instagram, facebook, LinkedIn, Threads, Youtube and TikTok.

❓ Is Passion active on social media?
Yes, Passion – The House of Fashion maintains a presence on Instagram, Facebook, TikTok, Threads, Youtube and LinkedIn, sharing behind-the-scenes content, fashion insights, and brand updates.